Black feminism and the women’s liberation movement. Transgender archives. American women’s history in the high school classroom.These are a few of the many topics students and scholars will examine as they travel from across campus and from around the world to use the collections at the Schlesinger Library at Harvard’s Radcliffe Institute for Advanced Study. For nearly 75 years, the Schlesinger Library has documented women’s contributions to American history and opened its collections to the public. This year, the library awarded more than $80,000 in research support grants that will create new insights into American history.“We live in an era of profound social and political change. These scholars and the diversity of the projects they are undertaking underscore how important it is to look into our history in order to understand the present and shape the future,” said Jane Kamensky, the Carl and Lily Pforzheimer Foundation Director of the Schlesinger Library at the Radcliffe Institute and a professor in the History Department at Harvard. “Aided by our research grants, these scholars will amplify the voices of remarkable and everyday women and families in America.”Researchers will dive into the Schlesinger Library’s manuscripts, rare books, magazines, photos, and audiovisual materials to uncover both the lives of well-known Americans — including the photographer Bettye Lane, the actor and ambassador Shirley Temple, and the public relations executive and feminist Doris Fleischman — and the lives of everyday women, such as students involved in anti-violence movements on American college campuses. New stories will be documented through oral histories of the Native American women of Standing Rock who protested the Dakota Access Pipeline and of black women in New Orleans who are fighting against the mass incarceration of people of color.Full list of grant recipientsThe Schlesinger Library is currently accepting research grant and fellowship applications for the 2018–2019 academic year.
Through his career as a UGA Extension agent, Linvill saw people become more environmentally aware of produce and the food they eat. He found people are more interested in organic food and home gardens. “Bees are needed to produce all of that,” he said. “A combination of factors contributes to colony collapse disorder, including pesticide exposure, environmental and nutritional stresses, new or re-emerging pathogens and a virus that targets the bees’ immune systems,” said Keith Delaplane, an entomologist with the UGA College of Agricultural and Environmental Sciences.Controlling CCD is crucial for crop production. In Georgia, without honeybees to pollinate, hundreds of crops, such as squash and blueberries, would not produce seeds and fruit. Membership in honeybee clubs and the number of beekeepers are on the rise. Linvill believes people are realizing the importance of bees. “Just like with driving, you have to do things right and safe,” Linvill said. “Be protected and know what you are doing. And if you treat the honeybees with respect, you will be OK.” While interest in honeybees is growing, many Georgia residents remain skeptical and wary of honeybees. Linvill compares honeybees to automobiles —extremely useful, but dangerous if not handled correctly. UGA offers a Georgia Master Beekeeper Program that allows participants to increase their knowledge of bees and beekeeping. For more information, visit ent.uga.edu/bees/master-beekeeper.(Jordan Hill is an intern with the College of Agricultural and Environmental Sciences.) David Linvill retired from his job as a University of Georgia Extension agent, but he hasn’t stopped educating the public. Now, he focuses all of his resources on one topic — honeybees and their significance to the state’s crops.“One-third of the food we eat is made possible by honeybees. The conservation of these natural resources is extremely important,” said Linvill, who is a certified beekeeper in addition to being a retired UGA Extension agricultural and natural resources agent in Chatham County, Georgia.Honeybees are in sharp decline. Colony collapse disorder (CCD), a phenomenon that causes honeybees to abruptly desert their colony, is the main contributor to this issue. “People are becoming pollination-savvy,” Linvill said. “They are recognizing the need for pollinators and have a willingness to learn, so I want to promote honeybees in a positive way.”
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Investigators want to know who threw this dog away.Authorities are looking for those responsible for dumping a small dog that was found on Christmas Eve in a dumpster in West Islip.Suffolk County police responded Tuesday to a report that someone found a female Maltese-mix dog in a dumpster at the USA Gas Station on Montauk Highway, according to the Suffolk County SPCA.The dog, which was wearing a pink leash and a pink collar, was taken to an animal hospital for examination.The Suffolk County SPCA is offering a $2,000 reward for information leading to the arrest and conviction of those responsible for dumping the dog.Anyone with information can contact the Suffolk County SPCA at 631-382-7722. All calls will be kept confidential.
You’ve probably heard of marketing automation, and you may already be dabbling in it. But chances are, the prospect of implementing a comprehensive marketing automation strategy makes you feel overwhelmed. You’re not alone. According to the Digital Growth Institute, more than two-thirds of banks and credit unions don’t currently take advantage of automated marketing technology. Here’s the good news: You don’t have to go all in all at once. These community banks and credit unions are starting small when it comes to marketing automation, but already they are seeing impressive results. Here’s how you can, too:1. Begin building and segmenting your email list by leveraging in-person eventsA personal touchpoint with a prospective member is a huge opportunity—don’t let it go to waste! Truity Credit Union asks attendees at informational events fill out questionnaires, and the credit union uses this data to segment its lists based on interest in various financial services. Truity then sends out customized email campaigns based on a prospect’s self-reported interests. Before, Truity’s emails had an 18 to 25 percent open rate, but after implementing a marketing automation strategy, open rates jumped up to 36 percent and have been as high as 54 percent.Credit card applications have also skyrocketed. Kyle Dahlgren, Assistant VP of E-commerce at Truity explains, “We did pretty well with those in the past, but now they’re sensational… The first week we went live, we were flooded with hundreds of new credit card applications. That’s a good problem to have.”2. Incentivize website visitors to give you their email address If you don’t have a way to follow up with prospects, your marketing automation efforts will not go very far. BNB Bank’s recently launched website doesn’t offer online account opening or loan applications, but it still gives prospective customers a clear next step from its product pages—that is, to speak with a banker or lender. A streamlined form then captures only the critical information while providing valuable insights to the bank on the specific products or services the prospect is interested in. Not only do prospects who fill out the form have an opportunity to experience an in-person touchpoint with the bank, but the bank’s integrated marketing automation tool can now deliver content that speaks directly to their areas of interest. Consider other reasons a prospect might provide you with an email address and incorporate the relevant tools or forms into your site. Perhaps you can develop helpful content, like a home-buying or car-buying guide, to be delivered via email, or perhaps an online scheduling tool for branch appointments can help to capture critical information. You could even have some fun with a financial fitness quiz or online poll. 3. Send triggered email series to welcome new customers or membersOf course, marketing automation shouldn’t stop when a prospect becomes a customer—in fact, at this point, nurturing the relationship becomes all the more critical. While “welcome series” for new customers are nothing new, surprisingly few financial institutions have an active onboarding campaign in place. First Tech Federal Credit Union has created an award-winning onboarding experience for new members during their first month of membership. The campaign combines emails introducing members to First Tech’s values and mission with offline actions such as scheduling follow-up phone calls to further nurture the relationship.With this campaign, First Tech has increased the number of members who opened a checking account by almost 20 percent, and the credit union has created similar improvement in other categories, including enrollment in direct deposit, use of e-statements, average deposits, and use of online banking. First Tech’s marketing team considers marketing automation something of a “secret weapon” for delivering the right communications at the right time.Many credit unions believe that the success of marketing automation hinges on investing in the right software. It’s an important piece of the puzzle, to be sure, but whichever tool you use, the real magic of marketing automation lies in collecting and leveraging the relevant information. Communications and repetitive tasks might now be automated, but that doesn’t mean they should be on autopilot. Instead of “setting it and forgetting it,” the key to success is to start small, consistently monitor your results, adapt your approach, and work toward your next goal. 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Kerala Taylor Kerala Taylor is a Digital Strategist at PixelSpoke, an award-winning certified B Corp that works with credit unions to create delightful online experiences. See case studies and contact us to … Web: https://www.pixelspoke.com Details