Buncrana woman Afke Barr had plenty of local supporters cheering her on as she won a cool €37,000 on Winning Streak last Saturday, just months after a fire almost destroyed her family business.The Dutch native celebrated her luck on the popular TV gameshow as she won an electric car (Renault Zoe) worth €25,000 on the very first game. She went on to scoop a further €12,000 in cash from the show.Afke’s Winning Streak appearance is a result of an unfortunate tragedy following a fire at her family’s business in Buncrana. Akfe, who is originally from the Netherlands. is married to John Barr of the ‘John Barr’ Drapery store which burnt down last February. Thanks to help from the Buncrana community, the business shortly reopened at another premises and a good luck card containing a lucky Winning Streak ticket was the one which was pulled out by Winning Streak presenters Marty Whelan and Sinead Kennedy two weeks ago.There was an outpouring of emotion from all in Buncrana who were delighted to see Afke being called to appear on the show and she has had incredible support from the entire community who were cheering for her in living rooms across the town last Saturday.Afke was surrounded by her close friends and neighbours in the RTÉ studios on Saturday evening and was delighted with her family’s change of luck following the fire.Winning Streak will take a week’s break due to RTÉ Eurovision coverage and will return to RTÉ One on Saturday 25th May where five more players from all over Ireland will get the chance to play for huge cash sums, holidays and cars. Afke Barr celebrates €37,000 win following business heartbreak was last modified: May 14th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
51; One might think that past embarrassments about the peppered moth as evidence for evolution would keep evolutionists reluctant to mention them. A team from the University of Liverpool either didn’t get the message, or shed all reluctance anyway. They published a new paper about Biston betularia in Science,1 calling the moth story “a textbook example of how an altered environment may produce morphological adaptation through genetic change” and “one of the most widely recognized examples of contemporary evolutionary change.” The first reference was to Michael Majerus, who spent years trying to establish the peppered moth as an icon of evolution (06/25/2004, 09/03/2007, and item following 02/08/2009). Their paper, however, only discussed which mutations might have produced the black variety. The black ones, apparently losing their color due to a single mutation, did better when the trees were darker, but are now rapidly disappearing. No long-term evolutionary adaptation was demonstrated. Here’s how the paper ended:The rapid spread of an initially unique haplotype, driven by strong positive selection, is expected to generate the profile of linkage disequilibrium we have observed, establishing that UK industrial melanism in the peppered moth was seeded by a single recent mutation that spread to most parts of mainland Britain and also colonized the Isle of Man (fig. S4). Paradoxically, although the carbonaria [black] morph is now strongly disadvantageous and consequently rare in the United Kingdom, the rapidity of its decline has minimized the eroding effect of typica [white] introgression on the molecular footprint of strongly positive selection created during its ascendency.This means that the mutant appeared recently, spread for awhile, and is dying out, without leaving much of an evolutionary trace on the species or the world.1. van’t Hof, Edmonds et al, “Industrial Melanism in British Peppered Moths Has a Singular and Recent Mutational Origin,” Science, 20 May 2011: Vol. 332 no. 6032 pp. 958-960, DOI: 10.1126/science.1203043.The “evolution” of the peppered moth was the kind even young-earth creationist Ken Ham would yawn about, because it represented a temporary case of population statistics – not even micro-evolution. It’s perfectly fine to study the moths and their distributions and genes, but to call them a “textbook example” of “evolutionary change” should embarrass the breeches off any evolutionist who isn’t clueless (07/05/2002). Critics of the peppered myth have been complaining about it loud and long for decades. Why does it persist? The reason is that evolutionists are a closed society. They talk amongst themselves in an echo chamber, reinforcing their pet illusions or attacking straw men (09/03/2007). They never read the critics. These guys are probably oblivious to Jonathan Wells’ 2000 book Icons of Evolution that demolished the peppered myth, and the other critiques by non-creationists and others not advocating intelligent design (11/13/2008). As an argument for evolution, the peppered moth is over, done, defunct. Give it up, Darwinians! The real lesson of the peppered moth is one of fantastic design. Moths and butterflies create immense challenges to Darwinian theory, as the new documentary Metamorphosis from Illustra Media (to be released next month on Blu-Ray) will make abundantly clear. This exceptional film is complete and now in the packaging stages. Get your Dolby 5.1 HDTV system tuned up for a visual, auditory, intellectual tour de force!(Visited 29 times, 1 visits today)FacebookTwitterPinterestSave分享0
To give all eligible South Africans the opportunity to vote in the local elections on 3 August 2016, the day has been declared a public holiday. All citizens who can vote are encouraged to visit polling stations and exercise their democratic right.The day of the upcoming local elections, 3 August, has been declared a public holiday. (Image: IEC, Twitter)Brand South Africa reporterThe date of the 2016 local government elections, 3 August 2016, has been declared a public holiday.This would enable all South Africans who are eligible to vote to exercise their right on the day, President Jacob Zuma said on Friday.President Zuma declares 3 August 2016 a public holiday https://t.co/eq0oTfJcES— PresidencyZA (@PresidencyZA) June 24, 2016“Voting is a fundamental right enshrined in our Constitution,” he said. “It is important that citizens are granted an opportunity to exercise this right freely. This is particularly so when they elect this sphere of government that is closest to them.”All eligible voters are encourage to go out to vote on 3 August 2016.This year marks 16 years of democratic local government in South Africa.Source: South African Government News AgencyWould you like to use this article in your publication or on your website? See Using Brand South Africa material.
AI is Not the Holy Grail of Sales, at Least Not… Related Posts Brad AndersonEditor In Chief at ReadWrite Tags:#marketing#omni channel Trends Driving the Loyalty Marketing Industry Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. AI: How it’s Impacting Surveillance Data Storage A Web Developer’s New Best Friend is the AI Wai… Omni-channel marketing is now a core strategy that brands use to engage with customers across multiple channels. These channels include physical storefronts, websites, social media, mobile apps, and catalogs. Customers interact with brands through so many channels and devices, each with a completely different set of expectations. As a result, brands struggle because there isn’t a set pattern to follow for how to interact and keep track of these audiences.The Omni-channel Marketing ChallengesIn addition to knowing exactly when and where audiences will be — or will want to be contacted — brands also have to be seamless and consistent in their actions. Plus, brands must personalize all marketing messages in an authentic, engaging way. While it can be a formidable task to implement an effective omni-channel marketing program, it’s also necessary for matching customers’ expectations.It has to be customer-centric because there is a different approach in terms of how the customer shops. For example, a customer could be simultaneously using two channels as they shop in a physical store but compare prices and product availability online. However, even after many years of putting omni-channel marketing into practice, some brands have yet to master an effective strategic program.In addition to succeeding at effective omni-channel messaging, brands also face the serious challenge of how to track across all of these channels. Not all tracking mechanisms are integrated across the various channels and devices nor is there a system for sharing the data gathered in a way that helps the entire organization leverage the insights.Add to this continually shifting preferences for how to undertake this journey and companies are perplexed how to track and attribute the data to various audience segments. Therefore, it’s essential that brands have a clear dashboard to monitor the effectiveness and results of their marketing efforts. However, each channel presents its own specific challenges for collecting this critical data.Become the CustomerIn 2019, more brands must focus on gaining a better understanding of the customers’ perspectives in order to address these challenges and create a cohesive experience for their audiences. In seeing it through their eyes, brands can develop a better understanding of how to create integrated, consistent, and customized customer experiences that their audience wants across all channels.In becoming the customer, more brands will see the context for the different journeys customers take across channels and why they start and end purchase decisions this way. Also, it’s not just one part of the marketing team that has to buy into the idea of becoming the customer; it’s the entire organization that has to embrace this viewpoint and make it part of the company’s culture.Acknowledging 2019 TrendsNumerous trends in the coming year are set to impact the state of omni-channel marketing and may signal potential solutions for past challenges. First, artificial intelligence continues to migrate into the marketing world. This technology is adding value in the speed and scope to which it can collect insights about search patterns and buyer behavior. In leveraging AI, a brand may be able to more seamlessly jump between platforms with personalized experiences at a response rate that couldn’t be achieved otherwise.Another trend connected to AI is the use of chatbots, which can essentially take over customer service and tech support, providing answers and assistance around-the-clock. Being able to accurately address customer needs at a much more fast can also improve the overall experience for customers no matter what device or channel they are using.One trend that continues into 2019 is consumer aversion to advertising and selling, in general. The increased use of ad blockers means that marketers have to find other ways to approach their audiences. The trend toward more native advertising is based on findings that show spend in this area is set to go from $25.12 billion in 2017 to $41.14 billion by the end of 2019. That means a move from banner ads to using stories in instagram and other techniques to blend the advertising format with a content informational feel.Next, advanced voice search will increase as more consumers get accustomed to using virtual assistants like Google Home or Amazon Echo to now receive information about products and services, including promotions and purchases. For example, 50% of all searches will be voice searches by 2020, according to comScore while another source estimated that 30% of all searches will be done without a screen by 2020. That means changing an omni-channel strategy to consider the growing popularity and preference for these new devices as part of the overall shopping experience.Customer Data Reveals AllMeasure everything you do related to omni-channel tactics, including determining what is effective for each segment of your audience. This will address the personalized experiences customers now expect and reveal if you need to further personalize them.The extraordinary amount of customer data now available is both a blessing and a curse. It’s knowing how to use the data correctly to reveal performance insights that further direct how to improve the overall omni-channel marketing approach.These challenges have made it so marketers are forced to smarter solutions for handling their omni-channel marketing strategies. Now, the best way to track these channels is a combination of strategies. According to Sam Darawish, CEO and Co-Founder of Everflow Technologies, noted, “Smart omni-channel marketing reporting has only recently become possible thanks to the accessibility and affordability of solutions like Google Cloud. Cloud technology enabled our platform to break down all channel and marketing segments in real time at scale, and compare the data against each other for better decision making. The continuing massive growth in mobile users generates an overwhelming quantity of data that makes it impossible for older solutions to efficiently process or provide effective analytics.”Sam noted that having a partner that makes it easy for you to segment your data across specific metrics. This helps marketers understand the multiple perspectives of different audience segments and how they responded to omni-channel marketing efforts on specific channels and devices.His suggestions for how to handle multi-channel tracking include utilizing postbacks to return the data from every channel directly into their reporting. This method works on both mobile and desktop and avoids the massive tracking changes/requirements. For influencer channels, marketers can track partners through clickless promo codes that automatically credit their influencers for every action taken when those codes are used. From going offline to online companies, there are data companies like LiveRamp that take brick and mortar customer data, transform it into encrypted data, and enable marketers to find those users across online and mobile channels.Migrating From Past Marketing PracticesThe most important challenge for marketing strategies is figuring out how to first track each of these channel’s data and then how to collect it in a single location to make smart decisions about the best way to utilize these insights. However, part of the issue for advancing the effectiveness of omni-channel results has been that marketers may be defaulting to previous marketing practices. For example, marketing used to be tracked via cookies placed on a desktop.However, with the migration to ITP 2.0, GDPR and the legal requirements to adhere to specific privacy laws regarding personal data, and the fact that mobile has never tracked well with cookies, it’s time to move on from these practices. Otherwise, the stronger guidelines around data privacy will add further challenges to tracking capabilities and further prohibit marketers from understanding their audiences.Establishing Omni-channel Marketing Best PracticesWith these challenges and trends in mind, more brands may want to develop and execute on specific omni-channel marketing best practices. First, track all the platforms, devices, and channels that customers use to interact with your brand. Take that journey yourself to experience what they do as they engage with you across these channels. Seeing it this way will tell you what is working and what needs to be changed in order to align messaging and experiences in a consistent way.Collaboration and shared insights across the organization is integral to omni-channel marketing success. With everyone on the same page with messaging, infrastructure, and resources, the marketing tactics will feel seamless to customers on the receiving end.An Evolutionary Marketing Process Continually track trends like those mentioned previously to determine if there is a need to adopt newer technologies, such as virtual reality, if testing reveals that this addition would be something your audience valued. By undertaking these omni-channel marketing best practices in 2019, your brand may realize greater customer engagement and a deeper understanding of the complex journey that defines today’s shopping and purchase environment.
The BCCI on Monday formed a special committee to probe the Indian team’s debacle during their England tour. Giving this information, BCCI president N. Srinivasan said the panel would be headed by former cricketer Mohinder Amarnath and former captain Anil Kumble.The decision was taken at the board’s annual general meeting held in Mumbai.India were whitewashed in the Test series, followed by a one-off Twenty-20 match and finally in the ODI series.The board, however, appealed to Indian fans to support Team India, saying, “The Indians will bounce back. It was a bad series.”Earlier, sources had told Headlines Today that Amarnath might replace Yashpal Sharma as the representative from the north zone in the BCCI selection committee.India’s first World Cup winning team member Amarnath had once called the selection committee a bunch of jokers.The BCCI chief also said former captain Sourav Ganguly will replace Sunil Gavaskar as the technically committee head as the former opener “has resigned”. “We are yet to get his (Sourav’s) consent. I hope he agrees,” Srinivasan said.