IOA approaches Sachin Tendulkar to be Rio Olympics Brand Ambassador

first_imgA week after Bollywood superstar Salman Khan was named the Goodwill Ambassador for India at the Rio Olympics, the Indian Olympic Association (IOA) has approached cricket legend Sachin Tendulkar to be country’s Brand Ambassador at the Summer Games.”IOA has sent a formal request urging him to be a Brand Ambassador for Rio contingent. However, Tendulkar is yet to respond to the IOA,” a top official told India Today.Tendulkar has always batted for sportspersons in the country and his inclusion will only boost the confidence of the Rio-bound athletes. He even played a key role in revoking boxer Sarita Devi’s suspension after the 2014 Asian games.The IOA is leaving no stone unturned to popularise and get funds for the Olympics. The association is also planning to rope in the Oscar award-winning musician AR Rahman to join the Rio group.”All of this is to popularise and promote Olympic sport and attract more corporate funding,” the official added.last_img