Afke Barr celebrates €37,000 win following business heartbreak

first_imgBuncrana woman Afke Barr had plenty of local supporters cheering her on as she won a cool €37,000 on Winning Streak last Saturday, just months after a fire almost destroyed her family business.The Dutch native celebrated her luck on the popular TV gameshow as she won an electric car (Renault Zoe) worth €25,000 on the very first game. She went on to scoop a further €12,000 in cash from the show.Afke’s Winning Streak appearance is a result of an unfortunate tragedy following a fire at her family’s business in Buncrana. Akfe, who is originally from the Netherlands. is married to John Barr of the ‘John Barr’ Drapery store which burnt down last February.  Thanks to help from the Buncrana community, the business shortly reopened at another premises and a good luck card containing a lucky Winning Streak ticket was the one which was pulled out by Winning Streak presenters Marty Whelan and Sinead Kennedy two weeks ago.There was an outpouring of emotion from all in Buncrana who were delighted to see Afke being called to appear on the show and she has had incredible support from the entire community who were cheering for her in living rooms across the town last Saturday.Afke was surrounded by her close friends and neighbours in the RTÉ studios on Saturday evening and was delighted with her family’s change of luck following the fire.Winning Streak will take a week’s break due to RTÉ Eurovision coverage and will return to RTÉ One on Saturday 25th May where five more players from all over Ireland will get the chance to play for huge cash sums, holidays and cars. Afke Barr celebrates €37,000 win following business heartbreak was last modified: May 14th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Fishing the North Coast: Quotas set for Klamath and Trinity rivers

first_imgIn an interesting twist of events, the Klamath River will likely provide better fishing opportunities than the mighty Sacramento this season. That’s quite a turnaround from last year when fears of extremely low salmon returns prompted a full closure for ocean salmon within the KMZ and fall kings on the Klamath and Trinity. But it turned out the adult returns weren’t as bad as feared – 31,838 returned compared to 18,410 predicted. The rebuilding process was boosted by the 21,903 jacks (two-year …last_img

Omni-channel Marketing in 2019

first_imgAI is Not the Holy Grail of Sales, at Least Not… Related Posts Brad AndersonEditor In Chief at ReadWrite Tags:#marketing#omni channel Trends Driving the Loyalty Marketing Industry Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. AI: How it’s Impacting Surveillance Data Storage A Web Developer’s New Best Friend is the AI Wai… Omni-channel marketing is now a core strategy that brands use to engage with customers across multiple channels. These channels include physical storefronts, websites, social media, mobile apps, and catalogs. Customers interact with brands through so many channels and devices, each with a completely different set of expectations. As a result, brands struggle because there isn’t a set pattern to follow for how to interact and keep track of these audiences.The Omni-channel Marketing ChallengesIn addition to knowing exactly when and where audiences will be — or will want to be contacted — brands also have to be seamless and consistent in their actions. Plus, brands must personalize all marketing messages in an authentic, engaging way. While it can be a formidable task to implement an effective omni-channel marketing program, it’s also necessary for matching customers’ expectations.It has to be customer-centric because there is a different approach in terms of how the customer shops. For example, a customer could be simultaneously using two channels as they shop in a physical store but compare prices and product availability online.  However, even after many years of putting omni-channel marketing into practice, some brands have yet to master an effective strategic program.In addition to succeeding at effective omni-channel messaging, brands also face the serious challenge of how to track across all of these channels. Not all tracking mechanisms are integrated across the various channels and devices nor is there a system for sharing the data gathered in a way that helps the entire organization leverage the insights.Add to this continually shifting preferences for how to undertake this journey and companies are perplexed how to track and attribute the data to various audience segments. Therefore, it’s essential that brands have a clear dashboard to monitor the effectiveness and results of their marketing efforts. However, each channel presents its own specific challenges for collecting this critical data.Become the CustomerIn 2019, more brands must focus on gaining a better understanding of the customers’ perspectives in order to address these challenges and create a cohesive experience for their audiences. In seeing it through their eyes, brands can develop a better understanding of how to create integrated, consistent, and customized customer experiences that their audience wants across all channels.In becoming the customer, more brands will see the context for the different journeys customers take across channels and why they start and end purchase decisions this way.  Also, it’s not just one part of the marketing team that has to buy into the idea of becoming the customer; it’s the entire organization that has to embrace this viewpoint and make it part of the company’s culture.Acknowledging 2019 TrendsNumerous trends in the coming year are set to impact the state of omni-channel marketing and may signal potential solutions for past challenges. First, artificial intelligence continues to migrate into the marketing world. This technology is adding value in the speed and scope to which it can collect insights about search patterns and buyer behavior. In leveraging AI, a brand may be able to more seamlessly jump between platforms with personalized experiences at a response rate that couldn’t be achieved otherwise.Another trend connected to AI is the use of chatbots, which can essentially take over customer service and tech support, providing answers and assistance around-the-clock. Being able to accurately address customer needs at a much more fast can also improve the overall experience for customers no matter what device or channel they are using.One trend that continues into 2019 is consumer aversion to advertising and selling, in general. The increased use of ad blockers means that marketers have to find other ways to approach their audiences. The trend toward more native advertising is based on findings that show spend in this area is set to go from $25.12 billion in 2017 to $41.14 billion by the end of 2019. That means a move from banner ads to using stories in instagram and other techniques to blend the advertising format with a content informational feel.Next, advanced voice search will increase as more consumers get accustomed to using virtual assistants like Google Home or Amazon Echo to now receive information about products and services, including promotions and purchases. For example, 50% of all searches will be voice searches by 2020, according to comScore while another source estimated that 30% of all searches will be done without a screen by 2020. That means changing an omni-channel strategy to consider the growing popularity and preference for these new devices as part of the overall shopping experience.Customer Data Reveals AllMeasure everything you do related to omni-channel tactics, including determining what is effective for each segment of your audience. This will address the personalized experiences customers now expect and reveal if you need to further personalize them.The extraordinary amount of customer data now available is both a blessing and a curse. It’s knowing how to use the data correctly to reveal performance insights that further direct how to improve the overall omni-channel marketing approach.These challenges have made it so marketers are forced to smarter solutions for handling their omni-channel marketing strategies. Now, the best way to track these channels is a combination of strategies. According to Sam Darawish, CEO and Co-Founder of Everflow Technologies, noted, “Smart omni-channel marketing reporting has only recently become possible thanks to the accessibility and affordability of solutions like Google Cloud. Cloud technology enabled our platform to break down all channel and marketing segments in real time at scale, and compare the data against each other for better decision making. The continuing massive growth in mobile users generates an overwhelming quantity of data that makes it impossible for older solutions to efficiently process or provide effective analytics.”Sam noted that having a partner that makes it easy for you to segment your data across specific metrics. This helps marketers understand the multiple perspectives of different audience segments and how they responded to omni-channel marketing efforts on specific channels and devices.His suggestions for how to handle multi-channel tracking include utilizing postbacks to return the data from every channel directly into their reporting. This method works on both mobile and desktop and avoids the massive tracking changes/requirements. For influencer channels, marketers can track partners through clickless promo codes that automatically credit their influencers for every action taken when those codes are used. From going offline to online companies, there are data companies like LiveRamp that take brick and mortar customer data, transform it into encrypted data, and enable marketers to find those users across online and mobile channels.Migrating From Past Marketing PracticesThe most important challenge for marketing strategies is figuring out how to first track each of these channel’s data and then how to collect it in a single location to make smart decisions about the best way to utilize these insights. However, part of the issue for advancing the effectiveness of omni-channel results has been that marketers may be defaulting to previous marketing practices. For example, marketing used to be tracked via cookies placed on a desktop.However, with the migration to ITP 2.0, GDPR and the legal requirements to adhere to specific privacy laws regarding personal data, and the fact that mobile has never tracked well with cookies, it’s time to move on from these practices. Otherwise, the stronger guidelines around data privacy will add further challenges to tracking capabilities and further prohibit marketers from understanding their audiences.Establishing Omni-channel Marketing Best PracticesWith these challenges and trends in mind, more brands may want to develop and execute on specific omni-channel marketing best practices. First, track all the platforms, devices, and channels that customers use to interact with your brand. Take that journey yourself to experience what they do as they engage with you across these channels. Seeing it this way will tell you what is working and what needs to be changed in order to align messaging and experiences in a consistent way.Collaboration and shared insights across the organization is integral to omni-channel marketing success. With everyone on the same page with messaging, infrastructure, and resources, the marketing tactics will feel seamless to customers on the receiving end.An Evolutionary Marketing Process Continually track trends like those mentioned previously to determine if there is a need to adopt newer technologies, such as virtual reality, if testing reveals that this addition would be something your audience valued. By undertaking these omni-channel marketing best practices in 2019, your brand may realize greater customer engagement and a deeper understanding of the complex journey that defines today’s shopping and purchase environment.last_img read more

10 months ago​Bayern Munich defender Boateng rules out January transfer

first_imgTagsTransfersAbout the authorAnsser SadiqShare the loveHave your say ​Bayern Munich defender Boateng rules out January transferby Ansser Sadiq10 months agoSend to a friendShare the loveBayern Munich defender Jerome Boateng has rejected the chance of leaving in January.The centre-back, who has been linked with Manchester United in the past, has struggled for both form and fitness in recent years.And he has only started 11 of 17 possible Bundesliga games.But he is not on his way out of the club just yet. He wants to prove his quality and get back his regular spot in the starting lineup.”A change this winter is out of the question for me,” Boateng said at a training camp in Doha.”It was a difficult year for me,” he went on to say to reporters.”I fell short of my expectations and I’m not happy with that.” last_img

a month agoNeville: Man Utd don’t need Rice

first_imgNeville: Man Utd don’t need Riceby Paul Vegasa month agoSend to a friendShare the loveManchester United legend Gary Neville says they don’t need West Ham United defensive midfielder Declan Rice.Neville believes Rice can develop into a ‘fantastic’ player but not sure if he’s the player that United need.”Would I say yes now at 80million, 90 million? I’m not feeling that personally at this moment in time,” he told Sky Sports.”But am I seeing a really good player who could potentially develop into something fantastic for the next ten years? Yes. I really do think that.“But do United need another player? They’ve already got Matic, they’ve already got McTominay who are doing a similar role to what I see Rice doing.“ TagsTransfersAbout the authorPaul VegasShare the loveHave your saylast_img

5 killed in Zimbabwe fuel hike protests activists say

first_imgHARARE, Zimbabwe — A human rights group in Zimbabwe says five people were killed in clashes between demonstrators protesting fuel hikes and security forces who opened fire on some crowds.The Zimbabwe Association of Doctors for Human Rights on Tuesday reported the death toll as many businesses in the capital, Harare, and other cities were closed following Monday’s violence. This is Zimbabwe’s biggest unrest since deadly post-election violence in August.Another human rights group says 26 people suffered gunshot wounds and that some were afraid to go to hospitals for fear of arrest.State security minister Owen Ncube says lives were lost, police officers were injured and property was damaged. He says more than 200 people were arrested and blames the main opposition MDC party and some civil society groups for the violence.The Associated Presslast_img

Artificial intelligence pioneers win techs Nobel Prize

first_imgSan Francisco: Computers have become so smart during the past 20 years that people don’t think twice about chatting with digital assistants like Alexa and Siri or seeing their friends automatically tagged in Facebook pictures. But making those quantum leaps from science fiction to reality required hard work from computer scientists like Yoshua Bengio, Geoffrey Hinton and Yann LeCun. The trio tapped into their own brainpower to make it possible for machines to learn like humans, a breakthrough now commonly known as “artificial intelligence,” or AI. Also Read – Thermal coal import may surpass 200 MT this fiscalTheir insights and persistence were rewarded Wednesday with the Turing Award, an honor that has become known as technology industry’s version of the Nobel Prize. It comes with a 1 million prize funded by Google, a company where AI has become part of its DNA. The award marks the latest recognition of the instrumental role that artificial intelligence will likely play in redefining the relationship between humanity and technology in the decades ahead. Also Read – Food grain output seen at 140.57 mt in current fiscal on monsoon boost”Artificial intelligence is now one of the fastest-growing areas in all of science and one of the most talked-about topics in society,” said Cherri Pancake, president of the Association for Computing Machinery, the group behind the Turing Award. Although they have known each other for than 30 years, Bengio, Hinton and LeCun have mostly worked separately on technology known as neural networks. These are the electronic engines that power tasks such as facial and speech recognition, areas where computers have made enormous strides over the past decade. Such neural networks also are a critical component of robotic systems that are automating a wide range of other human activity, including driving. Their belief in the power of neural networks was once mocked by their peers, Hinton said. No more. He now works at Google as a vice president and senior fellow while LeCun is chief AI scientist at Facebook. Bengio remains immersed in academia as a University of Montreal professor in addition to serving as scientific director at the Artificial Intelligence Institute in Quebec. “For a long time, people thought what the three of us were doing was nonsense,” Hinton said in an interview with The Associated Press. “They thought we were very misguided and what we were doing was a very surprising thing for apparently intelligent people to waste their time on. My message to young researchers is, don’t be put off if everyone tells you what are doing is silly.” Now, some people are worried that the results of the researchers’ efforts might spiral out of control. While the AI revolution is raising hopes that computers will make most people’s lives more convenient and enjoyable, it’s also stoking fears that humanity eventually will be living at the mercy of machines. Bengio, Hinton and LeCun share some of those concerns especially the doomsday scenarios that envision AI technology developed into weapons systems that wipe out humanity. But they are far more optimistic about the other prospects of AI empowering computers to deliver more accurate warnings about floods and earthquakes, for instance, or detecting health risks, such as cancer and heart attacks, far earlier than human doctors. “One thing is very clear, the techniques that we developed can be used for an enormous amount of good affecting hundreds of millions of people,” Hinton said.last_img read more

Mayawati to meet Sonia Rahul today

first_imgNEW DELHI: Mayawati will meet with Congress president Rahul Gandhi and his mother Sonia Gandhi on Monday in what is seen as a significant outreach after the Bahujan Samaj Party (BSP) chief carried out an acrimonious campaign that was unsparing of the Congress.The former Uttar Pradesh chief minister attacked the BJP and the Congress in the same breath throughout her campaign in the national election, for which she teamed up with old rival Samajwadi Party. But even as she left the Congress out of her gathbandhan in UP, Mayawati said all the votes of the alliance would go to the Congress in Amethi and Raebareli, the constituencies of Rahul Gandhi and Sonia Gandhi. Mayawati’s meeting with the Congress top two is the latest in a series of meetings among opposition parties ahead of the results on Thursday, May 23. The three were last seen in public together when Janata Dal Secular leader HD Kumaraswamy took oath last year as chief minister of a coalition government with the Congress. Mayawati and Sonia Gandhi’s big smiles and forehead bump portrayed bonhomie that was not to be for long. The two parties failed to agree on seat sharing for the Madhya Pradesh state polls, and a furious Mayawati started clubbing the Congress along with the BJP as her top enemies. But now that the polls are over and talk revolves around numbers, Mayawati realizes that even if she wants the top post, no non-BJP coalition can come to power without Congress help. Meanwhile, continuing his efforts to unite opposition parties against the BJP ahead of Lok Sabha results, Andhra Pradesh Chief Minister N Chandrababu Naidu on Sunday met Sonia Gandhi, Rahul Gandhi, Sharad Pawar and Sitaram Yechury, among other leaders. He had on Saturday also held talks with several opposition leaders, including Loktantrik Janata Dal leader Sharad Yadav in the national capital and with SP chief Akhilesh Yadav and BSP supremo Mayawati in Lucknow. Naidu met Congress president Rahul Gandhi and Nationalist Congress Party chief Pawar for the second consecutive day on Sunday morning, followed by a meeting with Sonia Gandhi in the evening. He also held a separate meeting with CPI(M) general secretary Yechury and discussed the possibility of all opposition parties getting together. The TDP chief’s efforts are being seen as part of the opposition strategy to bring all the non-NDA parties together and form an alliance to keep the BJP out of power. Naidu’s meeting with Sonia Gandhi assumes significance as the latter held an internal meeting with top Congress leaders Saturday evening to assess the party’s process and strategy to stake claim for government formation incase of a hung verdict on May 23 when the results are announced. The Telugu Desam Party president has held several rounds of discussion with various opposition leaders, including TMC supremo Mamata Banerjee, AAP national convener Arvind Kejriwal and CPI (M) general secretary Sitaram Yechury. Naidu’s TDP was part of the NDA, but quit the alliance a few months ago. The Congress and other opposition parties have exuded confidence of forming the next government. With agency inputslast_img read more

Lavender has last chance to leave her ideal legacy

In her first three seasons at Ohio State, Jantel Lavender has accomplished almost everything one could expect from the Cleveland-native center. But OSU coach Jim Foster thinks her career is yet to be defined. “I think Jantel’s career will be measured by championships more so than points scored,” Foster said. Postseason success is the biggest element missing from Lavender’s resume. In Lavender’s time at OSU, only once has her team advanced past the second round of the NCAA Tournament. “We haven’t had the postseason run that we need to,” Lavender said. “Our team just has to be more strong and more together and, you know, more cohesive, for us to go far.” Lavender enters the 2010-11 season as one of the most decorated players in college basketball. She was selected to the Associated Press Preseason All-American team and the watch list for the Wooden Award, which is awarded to the best male and female athletes in college basketball. She was also named the Preseason Big Ten Player of the Year. Should Lavender win her fourth straight Big Ten Player of the Year award after the season, she would be the first in conference history to do so. Lavender said she has her sights set beyond just earning all-conference honors. “The goal is to be a national player of the year,” Lavender said. She has all the tools to earn that honor. In her first three seasons at OSU, Lavender has averaged 20 points and 10.3 rebounds per game and is 534 points shy of Katie Smith’s OSU career scoring record, as well as 63 rebounds short of Tracey Hall’s OSU career rebounding record. Lavender said individual accomplishments come second to team goals. “If my team needs me to get 30, or if my team needs me to get 18 points and 25 rebounds, then that’s what I’m trying to do,” she said. Lavender’s career has gotten help from junior point guard Samantha Prahalis, who is on pace to break the school’s career assist record this season. “Sammy in the open floor is very, very talented, she really is, and you like a complement to that,” Foster said. “Not often is that complement a (center). Usually you see guards finishing plays. To have a center who can run like that, catch like that and finish like that, I think that’s a little different.” Foster compared the chemistry between his point guard and center to that of NBA Hall of Fame members and former Utah Jazz teammates Karl Malone and John Stockton. “That’s a fair one,” Prahalis said when asked about the comparison. “He always says that.” Lavender said she agreed with the evaluation but offered her own comparison for the duo. “I always try to say, you know, (Steve) Nash and (Amar’e) Stoudemire,” Lavender said. “I think that his comparison is just something to make us see where we are in our game.” After this season, Lavender will take her professional-ready game to the next level, where she is projected to be a top-five pick in the 2011 WNBA Draft. But first, she has some unfinished business. “I don’t think that we’ve gotten to the place that I want to be, you know, as a far as a team,” Lavender said. “I want a national championship.” read more